The IHRSA ebook, How to Maximize Your Gym’s Data Strategy for Sales & Retention, discusses the fact that biometrics are becoming more affordable and easier to utilize in a health club setting. One biometric tool, the body scanner, has been gaining popularity but tends to have some limitations. Body scanners can be complex and often require that certain pre-test conditions be met.
One such example is the electrical bioimpedance body scanner, which uses a mild electrical current to determine body fat and muscle mass. But they often require previously mentioned pre-test conditions that can be inconvenient for the typical health club member. They also don’t break down the type of body fat you have. Some body fat, like brown fat, is metabolically different from other body fat.
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